how much one should consume?

consumerism has been a boon to all the retail big wigs around the world. and yes it has got indians flight of fancy too. my question is how much is too much? the ugly head is excessive consumerism in simple words people buying too many things than they require. this is the new age junk mind set. the upside is retailers making more money. the downside is ... guess its a long list. it has a huge impact on the eco system. by buying more we are creating a divide... so how do we stop it?

ravi, founder ceo, zice holidays www.ziceholidays.com